Every year, I create a couple of coupon codes for the Eat Sleep Wrestle website. There’s a Black Friday code, a Cyber Monday code, and a general holiday season code. Sometimes I even do a Small Business Saturdays code.
I’m not doing that this year, and not because it’s a hassle.
This year, I’ve marked everything down on the website. Every book is on sale and will remain on sale through the holidays.
But that’s just the start.
This year, a lot of people are hurting. Friends and wrestling fam in my own community are smarting from the recent government shut down, and they’re going to feel that pinch for some time. So instead of making steeper discounts to sell books, we’re donating 20% of all holiday sales to Blessings in a Backpack.
Blessings provides food for school age children over the weekends and during days off. These are kids who depend on school lunches for the greater portion of their nutrition. So as long as people are buying books this season, we’re going to share the love with the kids and their families.
If you don’t buy a book this season – that’s fine. Times are tough. But find some way to give to people near you who are in need. Donate some canned goods. Donate old clothes and coats. See what your local shelter needs and go shopping. Buy a toy at the store and drop it in the Toys for Tots bin.
Be thankful for what you have, and look for ways to be a blessing to others.